Strategic Internal Communications - Canada
Attending this event?

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Tuesday, May 12


Registration | Conversation + Coffee Served Hot
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.

Tuesday May 12, 2020 8:00am - 8:15am



Morning Refreshments + Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop.

Tuesday May 12, 2020 10:15am - 10:30am


Workshop B: The Million Dollar Problem: How to Create Content that Employees Will Actually Use - Vision2Voice Communications
IIt's a common problem, people are overwhelmed with information and it is difficult to cut through the noise. You will learn tricks and tips on how to design and develop content that is easy to use and valuable to employees. Hear case-study examples on how an organization was able to take the most boring content imaginable and developed content that saved an overwhelmed and overworked team while solving a million-dollar business problem with potentially disastrous consequences.

Learn how to: 
  • Use design-thinking to nail your content strategy
  • Map the employee journey and use it as a better way to organize your content
  • Layer your content so every audience has just what they need
  • Easily rework your content for different channels
Andrea Greenhous, Founder
Vision2Voice Communications 

avatar for Andrea Greenhous

Andrea Greenhous

Founder, Vision2Voice Communications
Andrea Greenhous is the founder and owner of Vision2Voice Communications, a boutique internal communications agency. She is a contributing editor for the Institute for Public Relations’ Organizational Communication Research Center and writes extensively about internal communications.Andrea’s... Read More →

Tuesday May 12, 2020 10:30am - 12:30pm


Lunch Break: On Your Own or With a Group
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Tuesday May 12, 2020 12:30pm - 2:00pm



End of Workshop Day + Networking Reception
Cheers to a great day full of content! Join us in the hotel lobby bar for complimentary drinks + networking with your peers.

Tuesday May 12, 2020 4:00pm - 5:30pm
Wednesday, May 13


Registration | Badges, Bagels + Beverages
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day. Now is the perfect time to stop by and meet your sponsors!

Wednesday May 13, 2020 8:00am - 8:30am


Welcome + Speed Networking
Welcome to the Strategic Internal communications conference. In this fast-paced forum, you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.

Wednesday May 13, 2020 8:30am - 9:15am


Cultivating A Transformation-Ready Workplace Culture - PepsiCo Foods Canada
In early 2015, PepsiCo Foods Canada (PFC) had reached a milestone in its 40 years of operations. The Canadian consumer, customer and industry landscapes were changing fast and the company’s Executive Committee laid out a new 2020 strategic plan to address the growth opportunities ahead.  Against the backdrop of this new plan and significant transformation agenda, and a newly-appointed President, PFC Communications seized the opportunity to lead an organizational culture change which was critical for the company’s long-term success. The result was a multi-year communications strategy which both engaged employees and transformed the culture to embrace transformation and growth.

Learn how you can cultivate a transformation-ready culture, including how to:

  • Identify an opportunity to connect multiple business events to elevate and transform the company’s internal communications strategy
  • Partner your Communications and HR closely to develop, refine and launch a new culture rally cry and behaviors and embed them at all levels of the organization
  • Engage all of your employees in the transformation journey
  • Engage a diverse and disbursed employee population through technology-based campaigns.

Sheri Morgan, Director of Communications

avatar for Sheri Morgan

Sheri Morgan

Director of Communications, PepsiCo

Wednesday May 13, 2020 9:15am - 9:50am


Blank Slate: Building an Enterprise Internal Communications Program From Scratch - Morneau Shepell
Hear real life learnings and see tangible examples of building an enterprise-wide internal communications program.

Morneau Shepell has grown rapidly through global acquisitions over the last decade, and the establishment of a dedicated internal communications function is relatively new.

Hear about the initial activities taken to assess the existing IC landscape, understand the enterprise and business requirements and challenges, and the introduction of a strategic IC plan and the tactical solutions to establish the internal communications function.

Learn how you can implement ideas from building a communications strategy from scratch, including:
  • Understanding approaches to analyze and assess the current internal communications landscape including channels for gathering employee input
  • Exploring (and discussing as a group) traditional and emerging communications tactics and solutions to address a company’s communications gaps
  • Getting senior executive buy-in and support for your plan
Roderick Cumming, Vice President, Internal Communications
Morneau Shepell 

avatar for Roderick Cumming

Roderick Cumming

Vice President, Internal Communications, Morneau Shepell
Rod Cumming is Vice President, Internal Communications for Morneau Shepell, a Toronto-based global HR technology and services company. In this position, Rod is responsible for developing and implementing an internal communications strategy that fosters a culture of open communication... Read More →

Wednesday May 13, 2020 9:50am - 10:25am


Refreshments + Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.

Wednesday May 13, 2020 10:25am - 10:45am


Shifthacker: Affect the Bottom Line by Resonating with the Front Line. Engaging, Motivating an Rewarding the Most Important People in the Brand - Service Inspired Restaurants
Frontline Team Members are the face and voice of our brand… but our level of communication, understanding and engagement with them did not reflect that fact.  Netflix and Amazon know and engage with our Team Members better than we do…. But they don’t work for them.    That isn’t right – so we set out to fix it.
Every generation thinks the one that follows their own is weird and difficult to manage. Managing “Millenials” and “Gen Z” is no different. They are the majority of frontline employees in many high-turnover, service-related brands (restaurants, retail, etc). “Instantaneous” is the only meaningful time frame to a generation that doesn’t know a world without the Internet and socialized connectivity. Their career paths will be a long series of short-term employment relationships where they think “I wonder where this company will fit into MY life story?” Unlike previous generations that respect an “organizational chart” Millenials/Gen Z respect the control of resources, rewards and work conditions known as “transactional authority.” They are the “what’s in it for me” generation.
Whether we like it or not (or agree with it or not) they need:
  • To receive personal, short-term credit for doing the “grunt work,” not vague, long-term promises of rewards in some distant future.
  • Work to be fun, engaging and flexible.
  • Respect for what they bring to the table.
  • To understand their context and role in the bigger picture.
  • Access to decision makers.
  • To be taken seriously.
This session will feature the Shifthacker mobile app and will demonstrate the power of resonating and engaging the most important people in any customer service-focused brand: the frontline Team Members.

  • How we identified and set out to solve the problem of Team Member comms and engagement.
  • How to build a culture in which Team Members are continually aware of whether they are doing the right things to achieve success… and one in which success happens repeatedly as a result of process instead of luck.
  • What we learned along the way.
  • Where we’re going with it

avatar for Andrew Moore

Andrew Moore

Director, Digital, Service Inspired Restaurants
A life-long restaurateur, starting at dishwasher and working up to the corporate office beginning in Operations and moving into Marketing and Digital.  Have been working on employee engagement projects for the last 12 years, beginning as side-projects and evolving them into competitive... Read More →

Wednesday May 13, 2020 10:45am - 11:20am


Interactive Session
Wednesday May 13, 2020 11:20am - 12:00pm


Lunch on Your Own, But Not Alone | Reservations are Booked!
Reservations have been made at a number of local restaurants. Don't miss this opportunity to have lunch with your peers at a local Toronto hot spot!
**Everyone is financially responsible for their own lunch.

Wednesday May 13, 2020 12:00pm - 1:30pm



Using Video to Build Employee Relationships at 35,000 Feet - Air Canada Rouge
Hear how Air Canada Rouge leverages video to engage its employee workforce, even at 35,000 feet in the air. Learn about the strategy they implemented to inform and educate a workforce that’s not in the office, and how video helped employees feel connected to the company and part of a greater purpose.

You’ll get to see videos Air Canada Rouge created in-house to drive home a mental health campaign called Start the Conversation. You’ll also take a look at the types of videos the company used in 2019, and what it plans to incorporate in 2020.

Discover how you can use videos to increase engagement in your workforce, including how to:
  • Understand how video is important for building and strengthening the employee-employer relationship
  • Deliver your company messaging in a different way
  • Answer employee questions – before they’re even asked!
  • Impact company culture, transparency and trust 

Simona Costantini, Internal Communications Manager
Air Canada Rouge 

avatar for Simona Costantini

Simona Costantini

Internal Communications Manager, Air Canada Rouge
Simona Costantini is the Internal Communications Manager at Air Canada Rouge. Her world revolves around communication in every form – digital, employee, and face-to-face. Simona believes that a great culture and thriving business start at the core of its people, and that in order... Read More →

Wednesday May 13, 2020 2:15pm - 2:50pm



Who Are You Talking to? Tools to Understand Your Audience and Create Internal Communications Strategies that Work - BC Public Service
Hear how an internal communications team for two ministries in the BC Public Service leveraged user persona research, demographic data and systems mapping to understand an audience of 9,000 employees in 26 locations across British Columbia.

Learn how these tools helped inform an inclusive and effective internal communications strategy that drives engagement and organizational effectiveness.

Discover tools that can help you boost employee engagement, including how to:
  • Leverage demographic data to forecast change
  • Conduct simple user persona interviews and create profiles for key job families
  • Create systems maps for key themes from the research and identify leverage points for success
  • Use these tools to brief senior leaders and create an evidence-based internal communications strategy for your organization

Catherine Dooner, Director, Internal Communications 
Ministries of Attorney General and Public Safety and Solicitor General at BC Public Service 

avatar for Catherine Dooner

Catherine Dooner

Director, Internal Communications, BC Public Service
Catherine Dooner is the Director, Internal Communications at the Ministries of Attorney General and Public Safety and Solicitor General at the BC Public Service in Victoria, BC. Passionate about communications, Catherine has worked in the field for two decades in a variety of organizations... Read More →

Wednesday May 13, 2020 3:10pm - 3:45pm




Close of Day One + Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers. 
**Please wear your name badges.

Wednesday May 13, 2020 5:00pm - 6:30pm
Thursday, May 14


Welcome Back | Bagels, Badges + Beverages
Coffee will be hot and breakfast will be available at 8:00 a.m. Be sure to stop by and visit your sponsors.

Thursday May 14, 2020 8:00am - 8:30am





Morning Refreshments + Networking Break + Continued Sponsor Visits
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers & visit your sponsors.

Thursday May 14, 2020 10:25am - 10:40am



Interactive Session
Thursday May 14, 2020 11:15am - 11:50am





Key Takeaways + Raffle Giveaways + Final Words
As a group, you will share your 'golden nuggets' and what you plan to do first when you return to your office.
We'll raffle off the final prize and celebrate the closing of an information-packed 3 days!

Thursday May 14, 2020 1:15pm - 1:30pm


Close of Conference
It has been our pleasure to have you join us for ALI's Strategic Internal Communications conference!
You will receive a follow-up email with the link to presentations and a promotion code to join us again at a discounted rate.

Thursday May 14, 2020 1:30pm - 1:30pm