Hear how an internal communications team for two ministries in the BC Public Service leveraged user persona research, demographic data and systems mapping to understand an audience of 9,000 employees in 26 locations across British Columbia.
Learn how these tools helped inform an inclusive and effective internal communications strategy that drives engagement and organizational effectiveness.
Discover tools that can help you boost employee engagement, including how to:
- Leverage demographic data to forecast change
- Conduct simple user persona interviews and create profiles for key job families
- Create systems maps for key themes from the research and identify leverage points for success
- Use these tools to brief senior leaders and create an evidence-based internal communications strategy for your organization
Catherine Dooner,
Director, Internal Communications Ministries of Attorney General and Public Safety and Solicitor General at BC Public Service
