Strategic Internal Communications - Canada
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Wednesday, May 13 • 3:10pm - 3:45pm
Who Are You Talking to? Tools to Understand Your Audience and Create Internal Communications Strategies that Work - BC Public Service

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Hear how an internal communications team for two ministries in the BC Public Service leveraged user persona research, demographic data and systems mapping to understand an audience of 9,000 employees in 26 locations across British Columbia.

Learn how these tools helped inform an inclusive and effective internal communications strategy that drives engagement and organizational effectiveness.

Discover tools that can help you boost employee engagement, including how to:
  • Leverage demographic data to forecast change
  • Conduct simple user persona interviews and create profiles for key job families
  • Create systems maps for key themes from the research and identify leverage points for success
  • Use these tools to brief senior leaders and create an evidence-based internal communications strategy for your organization

Catherine Dooner, Director, Internal Communications 
Ministries of Attorney General and Public Safety and Solicitor General at BC Public Service 

avatar for Catherine Dooner

Catherine Dooner

Director, Internal Communications, BC Public Service
Catherine Dooner is the Director, Internal Communications at the Ministries of Attorney General and Public Safety and Solicitor General at the BC Public Service in Victoria, BC. Passionate about communications, Catherine has worked in the field for two decades in a variety of organizations... Read More →

Wednesday May 13, 2020 3:10pm - 3:45pm
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