Strategic Internal Communications - Canada
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Wednesday, May 13 • 2:15pm - 2:50pm
Using Video to Build Employee Relationships at 35,000 Feet - Air Canada Rouge

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Hear how Air Canada Rouge leverages video to engage its employee workforce, even at 35,000 feet in the air. Learn about the strategy they implemented to inform and educate a workforce that’s not in the office, and how video helped employees feel connected to the company and part of a greater purpose.

You’ll get to see videos Air Canada Rouge created in-house to drive home a mental health campaign called Start the Conversation. You’ll also take a look at the types of videos the company used in 2019, and what it plans to incorporate in 2020.

Discover how you can use videos to increase engagement in your workforce, including how to:
  • Understand how video is important for building and strengthening the employee-employer relationship
  • Deliver your company messaging in a different way
  • Answer employee questions – before they’re even asked!
  • Impact company culture, transparency and trust 

Simona Costantini, Internal Communications Manager
Air Canada Rouge 

avatar for Simona Costantini

Simona Costantini

Internal Communications Manager, Air Canada Rouge
Simona Costantini is the Internal Communications Manager at Air Canada Rouge. Her world revolves around communication in every form – digital, employee, and face-to-face. Simona believes that a great culture and thriving business start at the core of its people, and that in order... Read More →

Wednesday May 13, 2020 2:15pm - 2:50pm
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