Strategic Internal Communications - Canada
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Wednesday, May 13 • 9:50am - 10:25am
Blank Slate: Building an Enterprise Internal Communications Program From Scratch - Morneau Shepell

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Hear real life learnings and see tangible examples of building an enterprise-wide internal communications program.

Morneau Shepell has grown rapidly through global acquisitions over the last decade, and the establishment of a dedicated internal communications function is relatively new.

Hear about the initial activities taken to assess the existing IC landscape, understand the enterprise and business requirements and challenges, and the introduction of a strategic IC plan and the tactical solutions to establish the internal communications function.

Learn how you can implement ideas from building a communications strategy from scratch, including:
  • Understanding approaches to analyze and assess the current internal communications landscape including channels for gathering employee input
  • Exploring (and discussing as a group) traditional and emerging communications tactics and solutions to address a company’s communications gaps
  • Getting senior executive buy-in and support for your plan
Roderick Cumming, Vice President, Internal Communications
Morneau Shepell 

avatar for Roderick Cumming

Roderick Cumming

Vice President, Internal Communications, Morneau Shepell
Rod Cumming is Vice President, Internal Communications for Morneau Shepell, a Toronto-based global HR technology and services company. In this position, Rod is responsible for developing and implementing an internal communications strategy that fosters a culture of open communication... Read More →

Wednesday May 13, 2020 9:50am - 10:25am
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