Strategic Internal Communications - Canada
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Wednesday, May 13 • 9:15am - 9:50am
Cultivating A Transformation-Ready Workplace Culture - PepsiCo Foods Canada

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In early 2015, PepsiCo Foods Canada (PFC) had reached a milestone in its 40 years of operations. The Canadian consumer, customer and industry landscapes were changing fast and the company’s Executive Committee laid out a new 2020 strategic plan to address the growth opportunities ahead.  Against the backdrop of this new plan and significant transformation agenda, and a newly-appointed President, PFC Communications seized the opportunity to lead an organizational culture change which was critical for the company’s long-term success. The result was a multi-year communications strategy which both engaged employees and transformed the culture to embrace transformation and growth.

Learn how you can cultivate a transformation-ready culture, including how to:

  • Identify an opportunity to connect multiple business events to elevate and transform the company’s internal communications strategy
  • Partner your Communications and HR closely to develop, refine and launch a new culture rally cry and behaviors and embed them at all levels of the organization
  • Engage all of your employees in the transformation journey
  • Engage a diverse and disbursed employee population through technology-based campaigns.

Sheri Morgan, Director of Communications

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Sheri Morgan

Director of Communications, PepsiCo

Wednesday May 13, 2020 9:15am - 9:50am
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